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Exclusive Floral MasterClass for Russian market

During Flower Expo in Moscow HilverdaFlorist organizes a special MasterClass for Florists and other floral professionals on Wednesday September 11th 12:30 – 13:30 hrs. Floral Masters Alex Segura and Peter van der Sluis will show you how to create admirable floral arrangements specifically for the Russian market.

This MasterClass is a cooperation between HilverdaFlorist and the Floreal Flower School Moscow. The combined know-how from the breeder and the Floreal Flower School makes this MasterClass unique. Floral professionals get the chance to be inspired, learn and get creative with dazzling flowers and all tailored to the Russian market. The flower arrangements will be divers and imaginative. High-end creations and mono bouquets that consist of Gerberas, Altroemeria, Carnation and many other beautiful varieties. The MasterClass will be held in English and Russian. Follow HilverdaFlorist on Social Media to see exclusive video’s about the creations after the MasterClass.

Meet the Floral Masters

Alex SeguraAlex Segura (Spain)
Flowers and design are his passions. Alex has spent more than two decades working in floral art and over 10 years teaching the discipline. He taught courses and seminars in Spain, Portugal, France, Italy and Costa Rica and carried out demonstrations in Spain, Switzerland, Germany, Portugal, France, Holland and Costa Rica. He also participated in national and international competitions. It is his pleasure to share his passion for flowers through his work as a florist and teacher.
Peter van der SluisPeter van der Sluis (The Netherlands)
Peter van der Sluis found his love for flowers in his youth. He became the Dutch junior Champion. After that he went on to become the Dutch & European Champion Floristry. One of the highlights of his career participating in the Flower design of the Royal Wedding of the Dutch King Willem Alexander & Queen Maxima.

Peter travels the world to give Floral demonstrations and presentations. He combines his Floral passion with decorating several international exhibitions and events.

HilverdaFlorist has been the Gerbera, Alstroemeria, Carnation and Limonium specialist in breeding and propagation in cut flowers for more than 100 years. We export seeds and young plants to more than 100 countries worldwide. Every year we strive to create new varieties and improve our current varieties. We always continue to surprise with flowers.

More information or hi resolution pictures? Please contact our Marketing department.
Marketing Cut Flowers
Lisanne Fabriek
M: +31 (0)6 2971 28 68