From 11 – 14 June the Flower Trials took place. For the first time since the announcement of the merge between Florist Holland and HilverdaKooij, both companies showed their total assortment of Pot and Bedding Plants at one location. With succes! A record amount of visitors, new relationships, partnerships and a strong kick-off to the cooperation between the new Sales and Marketing team.
The visitors couldn’t miss it. At the entrance of the show, plant lovers got surprised by the huge presentation of the Pot and Bedding Plants assortment. In the show greenhouse royal arrangements were presented with the complete Cut Flower assortment with Alstroemeria, Carnation, Gerberas, Limonium and Scabiosa. In the concept of this year’s Trials, the Marketing team worked after a presentation were all the target groups are attracted. From big inspiration arrangements to Flower Trials tables, retail displays and combined garden displays.
The highlights we showed during the Flower Trials:
Garvinea Garden Gerbera
This year we bring you two new Garvinea varieties. A beautiful double pink Classic Femmy and a true white variety Sweet Frosting. Both are the perfect addition for your growing program and retail sales. Come by our location to see these new eyecathing varieties!
The Garvinea Garden Gerbera is the only true garden gerbera that brings you non-stop flowering from spring to frost. Bees & butterflies will get your garden buzzing. They love the colourful flowers! The Garvinea is robust and disease resistant growers and retailers expect. With great weather tolerance the Garvinea® provides lots of happy colours to create a sea of flowers in your garden.
Patio Gerbera Pinnacles
Patio Gerbera Pinnacles® is the stunning new variety in the popular Patio series. The passionate red semi double flowers are striking. The XL-sized plant with large decorative palm-size flowers will create an instant WOW-effect at the front door, patio, deck, terrace or veranda. Patio Gerbera Pinnacles® will show its enormous red flowers from late spring to early autumn. BONUS: pick your own flowers for a beautiful bouquet indoor.
Flori Line seasonal mixes
Flori Line offers highly-uniform, fast-to-finish Gerbera potted plants from seed in several sizes for every occasion. These Gerberas are the most vivid colours and well-defined two-tones on the market. This year we introduce the special seasonal mixes created with our best varieties and based on trend colours. These mixes make it easy to satisfy demand around colourful holidays and seasonal displays. The bright colour palette and fun eye-catching plants offer numerous options to be creative with Gerberas all year through. It’s easy to inspire customers in the seasonal spirit.