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Florist novelties presentation at FlowerVision Birmingham

During the Meet & Greet floral professionals get the opportunity to use new Gerbera varieties on the market, various Cut flowers they’ve never seen before and customer favourites. Besides that visitors will see what’s happening behind the scenes of a flower breeding company and see how the process works.

Every year Florist Holland strives to create new varieties and improve existing varieties. Therefore we need to know as much as possible about the needs and habits around Gerberas. For Florist Holland it’s one of the possibilities to get important feedback on our new Gerbera varieties.

What to expect:

  • Sneek peek of future Gerbera varieties of Florist Holland
  • Inside information behind Gerbera breeding


  • Wednesday 12 December 6:00 am – 12:00 pm


  • FlowerVision Birmingham
    Unit J7
    Fulford Drive, Sutton Coldfield
    West Midlands, B76 1DJ

Who: Florists, flower designers and other floral professionals

Feel free to take a look in the Show Greenhouse and get to know more than 400 Gerbera varieties.