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Florist novelties presentation at FlowerVision Birmingham

During the Meet & Greet floral professionals got the opportunity to use new Gerbera varieties on the market, various Cut flowers they’ve never seen before and customer favourites. Besides that visitors could see what’s happening behind the scenes of a flower breeding company and see how the process works.

Every year Florist Holland strives to create new varieties and improve existing varieties. Therefore we need to know as much as possible about the needs and habits around Gerberas. For Florist Holland it’s one of the possibilities to get important feedback on our new Gerbera varieties.