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Florist Holland and HilverdaKooij are merging

Florist Holland and HilverdaKooij are going to merge. Both companies from the Kwakel have individually been active in the field of breeding and propagation of flowers and plants for more than 40 years.

We are proud to take this step together and fulfill our ambitions for growth and innovation. By combining our knowledge and resources, we are able to further improve and expand our assortment. The joint focus is, among other things, on investing in automation and innovative cultivation and breeding techniques. Together, global production is growing because the bundled international network consists of production locations on every continent.

“In the start-up period, we regularly discussed our joint ambitions and the drive for innovation with each other. It soon became clear that our goals were the same. With all the possibilities we create by combining our companies, this is the only logical step for the future,” says Jan Hilverda, Managing Director HilverdaKooij.

“We’ll turn two strong companies into one. In everything. This means that we will be working from a single location in the Netherlands. The first step has already been taken with the purchase of 4 hectares of land adjacent to the Florist site. The aim is that from 2020 we will all be working at the same location”, says Melchior Moen, Managing Director Florist Holland.

About HilverdaKooij
HilverdaKooij is the world market leader in the selection, breeding and propagation of Dianthus, Limonium and Alstroemeria varieties. In addition, HilverdaKooij also breeds, selects and multiplies Helleborus®, Echinacea, Gypsophila and Scabiosa. Thanks to its network of locations abroad and in The Netherlands, HilverdaKooij is able to supply its customers all over the world with a complete cut flower and potted plant assortment.

About Florist Holland
Florist Holland has been the Gerbera specialist in breeding and propagation in cut flowers and potted plants for more than 40 years. World market leader in cut flowers and a strong market position in the potted plant segment. Florist Holland exports seeds and young plants to more than 100 countries worldwide. Every year we strive to create new varieties and improve our current varieties. We always continue to surprise with Gerberas.

Florist Holland-HilverdaKooij-Management
New management from left to right: Melchior Moen, Marc Rost, Jan Hilverda, Arthur Koekkoek


For more information you can contact your trusted contact or contact Saskia Bakker, +31 (0)297 328 229,